Driving client success with our technology and team
Jump-Starting ABM — Identifying Influence in Target Accounts
This client, with 22,500 employees worldwide, was able to engage more contacts on corporate buying committees, get onto shortlists, and, eventually, close more document management business with target accounts. Most of their existing paid media resources didn’t support their ABM efforts, but, with InsideUp’s proprietary InCapture platform, we were able to meet this client’s ABM requirement with ease.
Ten Years of Trust — UCaaS Vendor Builds a High-Value Sales Pipeline Using InsideUp
About a decade ago we started working with a large cloud-based voice, contact center, video, mobile and unified communications (UC) solutions company who was transitioning from the residential to the business market. They needed an agency partner to complement their in-house demand generation effort and position them as a robust business solution. They found it in the InsideUp SalesConnect program. This led directly to a significant increase in the number of high-value contracts processed annually to maintain its goal of double-digit growth.
Breaking New Ground — Identifying High Conversion Prospects in the US Cybersecurity Market
One InsideUp cybersecurity client is operating at the forefront of threat detection and autonomous response. With the help of the InsideUp SalesConnect program, this cybersecurity vendor is seeing a return on its marketing spend multiplier of over 10 times. This firm had previously been struggling to overcome low conversion rates based on the random online interest provided by mega-scale, topic-based digital marketing services and other forms of paid media.
GPS Vendor Uses a 60-Day Connection Sequence to Optimize Value from Sales Qualified Leads
GPS technology is going through such a period of rapid innovation that new ideas need to be placed in front of decision-makers every few months so they can see the possibilities for themselves. With our MarketingConnect program – and our team’s expertise in the domain of GPS fleet management – this client experienced an average monthly connect rate of over 70% and a conversion to opportunity rate of 12%. Partnering with InsideUp resulted in a sales pipeline of over $15M and an outstanding return on marketing spend.
Finding the Right Contacts for an International Cybersecurity Vendor
What happens when a vendor realizes that their contact data is eroding faster than they can use it? Well, one InsideUp client recognized this problem and brought in fresher data through our DataConnect program. Since then, the marketing team of this cybersecurity company reported a 23% increase in direct contact opens and a 15% increase in click-through rates on email campaigns using InsideUp data sets. Its webinar registrations are up 30% year-over-year.
The Sky is the Limit — Supporting ABM with Conventional Demand Generation
The qualified, consistent, and highly relevant contacts generated by the InsideUp SalesConnect program helped a high-flying SaaS company hit a monthly average conversion rate (from leads to sales opportunities) of 14%. In one year, even over the course of the pandemic, this cloud-native backup solutions provider saw a pipeline multiplier on their marketing spend with InsideUp of 9x.
Finding Cloud Communication Customers Who Are Receptive to a Better Customer Experience Solution
One of our UCaaS clients was able to double their email response rate to 8% by gaining more targeted intent data through the InsideUp MarketingConnect content syndication program. In this way, this vendor was able to develop the kind of interest that strongly resonated with the vendor’s value proposition. With over $500M in revenue, they have established their position as an early proponent of the trend towards using contact center software as an entry point to influence Unified Communications (UC) decision-makers in mid-tier companies.
Cloud-native CRM Vendor Expands Their Push Down Main Street
An early commitment to a cloud-native architecture allowed this CRM vendor to differentiate itself in the market and now, with the trend towards SaaS deployments, the wind has really billowed their “sales”. In order to continue their growth trajectory, this company needed to expand their intent data sourcing within the mid-market. Through the use of the InsideUp MarketingConnect content syndication program, our client was able to increase the volume and intensity of content engagement by 15% over a span of 12 months.
A SaaS Vendor Takes Its Integration Message to IT –Promptly Aligns and Wins
When COVID hit, this client wanted to highlight the advantages of how well its communications solution integrated with popular cloud-based business applications. To accomplish this, their sales team needed to expand its targets beyond customer success oriented job titles. InsideUp’s expertise in unified communications and contact center software enabled us to focus on the most likely audience for the vendor’s message. Using the InsideUp MarketingConnect content syndication program, this client experienced a 40% increase in its conversion rate to sales accepted leads attributed to our deliveries.
Touting Employee Engagement Finally Releases HR System Strangleholds
This InsideUp client, a large human capital management (HCM) company, streamlines workflows by connecting key aspects such as HR, benefits, employee engagement, payroll, and time and attendance. They needed a combination of data extraction and verification along with content syndication of its latest assets highlighting the importance of employee engagement. Using the InsideUp MarketingConnect program, this client increased their volume of content engagement by 24% in 12 months, resulting in a significant increase in new client acquisition.
Finding a Cloud That Fits Your Workloads Is Not Always Self- Service
This company’s private cloud services enable fast-growing SaaS companies to quickly implement a reliable cloud-based solution. InsideUp was able to help this vendor by pinpointing the types of companies that were ready to move their workloads to the cloud but still needed the guidance of an expert in hosting solutions. Using our SalesConnect program, this client experienced a 30% increase in conversion rate, and the pipeline value generated from the campaign equaled over 8 times their marketing investment.
How a Cloud Technology Company Raised Awareness and Increased Engagement by 45%
This company, a provider of AI training systems, needed to expand the conversations their sales team was having with mid-tier companies. Specifically, they needed to talk with decision-makers in organizations with the talent in place to investigate AI applications and prepare large datasets. Using MarketingConnect, and taking advantage of InsideUp’s expertise in demand generation for the cloud computing industry, our client experienced a 45% increase in the level of engagement with targeted mid-tier companies.
Brand Recognition is Great – but Pipeline is Even Better
The InsideUp SalesConnect program, a key component of the InCapture platform, helped this ERP client start a dialogue with the right individuals in the right companies, resulting in an average conversion rate to sales opportunities of 12% – no small achievement for a very complex enterprise solution! See how the InsideUp demand generation machinery became a significant way for this ERP vendor to build pipeline on a continuous basis.