Blogs
Compare Attribution Models Before Settling on One
The most popular method is first-touch attribution. This is probably because it is synonymous with the initiation of first-party data, whereby a suspect, employed by either a qualified account or a target account (if an Account-Based Marketing approach is pursued) agrees to receive further marketing communications from your company.
What’s the Best Upskilling for Today’s Demand Generation Professionals?
We plan to distribute an online survey, conduct 1-on-1 meetings and review third party materials to conduct research on the topic of Upskilling for Today’s
How Much Marketing Attribution is Enough to Manage Your Marketing Spend?
Imagine you are the marketing leader of a $100M cloud-based software company selling your productivity solution to other businesses. Your company has worked hard to
Do You Favor Inbound Over Outbound Marketing? Why Getting the Balancing Act Right is Still Key
Have an unpopular opinion? If you spend any time on social media, you’ve probably come across that question and been invited to share a like,
Three Steps to Take Toward Better Sales and Marketing Alignment This Year
The impending post-pandemic economic storm has been forecasted for months and now corporate finance managers have brought the reality of operational cost restructuring to marketing’s
Sales and Marketing Alignment Throughout the Buyer Journey
Even in situations where a formal ABM strategy is not in place, companies are finding ways to make sales and marketing alignment happen. A case
Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors
It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology.
Effective Metrics for Marketing Performance – Part 2
It can be challenging to create a strategy to produce measurable results now while also investing for future growth. To gain insights on what is
Effective Metrics for Marketing Performance – Part 1
As part of InsideUp’s thought leadership series, we’re exploring the challenges technology companies face in balancing the need to plan for both immediate and long
How to Effectively Balance Long and Short Term Marketing Metrics
[Video] An InsideUp Marketing Study For B2B marketers, it can be challenging to create a strategy that balances the need for both immediate and long
Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax
The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry
Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security
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In a brief meeting, we will show how we can provide you with highly accurate data, engaged contacts, or qualified prospects, depending on your specific needs. It’s the best way to understand how our integrated MarTech stack can get you the results you seek.
