Blogs
Intent Data Monitoring – Panacea or Panic?
In DemandGen’s 2020 Demand Generation Benchmark Study, lead quality over lead quantity came in as one of the top two priorities for the year (the
Five Reasons Why Intent Data Can Suck (and how to fix it)
Intent data by itself, and derived solely from online behaviors, is not sufficient to identify and qualify “in-market” decision-makers. Most sales reps have encountered time-wasting
Want to shorten the buyer journey? Here’s how to do it!
Understanding the buyer journey and how to manage it is critical to effective demand generation. The buyer journey encompasses every step a prospect takes leading
Expert advice to increase your sales conversion rate
Many aspects (such as trade show marketing, executive retreats and in-person sales visits) of the B2B sales process have radically changed in 2020 while other
“The Tough Are Still Going”
From coast-to-coast in the US and in the far corners of the world, we are all in a fight to preserve the lifestyle we have
Are B2B marketing white papers still effective or obsolete?
There is an ongoing debate about the effectiveness of marketing white papers. Are they becoming obsolete? Do they still deliver significant value? Many marketers claim
How marketing can use conversations to qualify sales leads
Marketers plan and execute demand generation campaigns, using traditional tactics, to identify and qualify sales leads. The same digital marketing tactics have been used for
Let's Meet
Want to learn more about the comprehensive demand generation services powered by our proprietary InCapture platform and delivered on a performance basis?
In a brief meeting, we will show how we can provide you with highly accurate data, engaged contacts, or qualified prospects, depending on your specific needs. It’s the best way to understand how our integrated MarTech stack can get you the results you seek.
