Blogs
Developing Marketing Maturity Starts with These Building Blocks
Demand generation for B2B is problematic. Those specifically tasked with this role in most enterprises face tremendous pressure from both sales & marketing leadership while simultaneously dealing with significant budget…
Keyfactor Drives Revenue Growth with Sales & Marketing Alignment
I recently spoke with Jamie Walker, VP Marketing Keyfactor, as part of a continuing thought leadership initiative sponsored by InsideUp. Our previous series focused on #buyingcommittees. This interview with Jamie…
Getting Through to Buying Committees Requires More “Prescriptive,” Less “Descriptive" Content
Content marketing has come a long way since the days of overly stuffy whitepapers loaded onto supermarket-like websites offering a little bit of everything to everyone. We have witnessed the blossoming…
At the Speed of Digital - A New Normal for Collaboration with Saranya Babu, SVP Marketing at Wrike
Introduction In my final interview for the InsideUp study on buying committees, I talked to Saranya Babu, SVP Marketing at Wrike. We had an interesting conversation about Wrike’s marketing strategy…
Bill Hurley, CMO, Drives Growth By Aligning with Customer Lifecycle
My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, was with Bill Hurley. Bill was most recently the Chief Marketing &…
“Think Like the Customer”
Unit4 CMO Shares Her Perspective
I had the opportunity to speak with Julie Knight-Ludvigson, CMO of Unit4, as part of a study series sponsored by InsideUp on the impact of buying committees in acquiring cloud…
Genefa Murphy, CMO, Talks About How to Influence Buying Committees with Thought Leadership
Introduction In a continuation of my interview (part of a study series sponsored by InsideUp on B2B IT buyers) with Genefa Murphy, CMO of Five9 and former CMO of Micro…
Genefa Murphy, CMO, Maps the Customer Journey as a Continuous Loop
As part of the InsideUp study series on B2B IT buyers, we sat down for a talk with Genefa Murphy, current CMO at Five9 and former SVP & CMO at…
