Blogs
Compare Attribution Models Before Settling on One
When it comes to classifying attribution, there are various models that can be employed. The most popular method is first-touch attribution. This is probably because it is synonymous with the…
What’s the Best Upskilling for Today’s Demand Generation Professionals?
We plan to distribute an online survey, conduct 1-on-1 meetings and review third party materials to conduct research on the topic of Upskilling for Today’s Demand Generation Professionals. We will…
How Much Marketing Attribution is Enough to Manage Your Marketing Spend?
Imagine you are the marketing leader of a $100M cloud-based software company selling your productivity solution to other businesses. Your company has worked hard to find a winning product-market fit…
Do You Favor Inbound Over Outbound Marketing? Why Getting the Balancing Act Right is Still Key
Have an unpopular opinion? If you spend any time on social media, you’ve probably come across that question and been invited to share a like, dislike, or opinion that runs…
Three Steps to Take Toward Better Sales and Marketing Alignment This Year
The impending post-pandemic economic storm has been forecasted for months and now corporate finance managers have brought the reality of operational cost restructuring to marketing’s door. Meanwhile, the impetus for…
Sales and Marketing Alignment Throughout the Buyer Journey
Even in situations where a formal ABM strategy is not in place, companies are finding ways to make sales and marketing alignment happen. A case in point is how SYSPRO…
Why Sales and Marketing Alignment Will Be Vital in 2023, Especially for Technology Vendors
It’s no secret that technology vendors are facing challenging economic conditions. Selection committees have increased in size, contributing to greater hesitancy in choosing new technology. And longer sales cycles mean…
Effective Metrics for Marketing Performance - Part 2
It can be challenging to create a strategy to produce measurable results now while also investing for future growth. To gain insights on what is working for B2B marketers, I’m…
