Blogs
Effective Metrics for Marketing Performance – Part 1
As part of InsideUp’s thought leadership series, we’re exploring the challenges technology companies face in balancing the need to plan for both immediate and long term results. To gain insights on…
How to Effectively Balance Long and Short Term Marketing Metrics
[Video] An InsideUp Marketing Study For B2B marketers, it can be challenging to create a strategy that balances the need for both immediate and long term results. To gain –…
Dual Funnels and a Team-Based Approach to Sales and Marketing Alignment at ServiceMax
The next interview in this thought leadership series on sales and marketing alignment was with Pat Oldenburg, VP Demand Generation for ServiceMax. ServiceMax provides industry leading asset-centric field service management…
Fueled by Sales & Marketing Alignment, Go From Zero to IPO in Record Time, Interview with CMO of Axonius.
I recently spoke with Nathan Burke, CMO of Axonius. Axonius is a cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically…
Executing High Performance Demand Generation, Interview with Jeremy Collins, EVP Marketing, Azuga
I virtually sat down with Jeremy Collins, EVP Marketing at Azuga, as part of a continuing thought leadership initiative sponsored by InsideUp. Our discussion was focused on sales & marketing alignment…
Accountability & Visibility Drive Sales & Marketing Alignment at Okta
I interviewed Corey Rawdon, Director, Lifecycle Marketing at Okta, for my latest article on Sales & Marketing Alignment as part of the thought leadership series sponsored by InsideUp. Background Corey’s…
Ways to Elevate Marketing Beyond the Building Blocks of Maturity
In order to move past simple building blocks and into more advanced marketing practices, vendors should be able to address differentiation and messaging in terms of business outcomes, not product…
Business Outcomes Drive Differentiation Says Andrew Baird, VP Marketing, TierPoint
My latest interview, as part of an ongoing study series sponsored by InsideUp on the impact of buying committees, is with Andrew Baird, VP Marketing at TierPoint. TierPoint is a…
