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Get Close to Your Customers to Fine-Tune Your Brand Story

You’re passionate about?your?company’s technology, and that’s understandable. Naturally, you want to tell?your?potential?customers?all about it. But is that the best way to engage them? In this episode of the InsideUp?Video?Podcast, we talk with Geoff Webb, VP of ...

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[451 Research] Key criteria for selecting a database of the future

Where will your enterprise be running your database systems in two years? According to new findings from 451 Research, organizations are overwhelmingly choosing cloud – but they don’t want to get locked into one vendor.  View this infographic “Top considerations when selecting a database management system" ...

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How to Realize a High-Quality Data Model for Your Cassandra Application

The first and most important step to building a successful, scalable application is getting the data model right. In this white paper, you’ll get a detailed, straightforward, five-step approach to creating the right data model right out of the gate—from mapping workflows, to practicing query-first design ...

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Five customers fuel their growth with an open data stack for real-time apps

Most business leaders recognize that data is a key asset with enormous potential for accelerating growth. Yet many still struggle with data silos that hamper their ability to develop high-growth applications to drive their business forward.   It doesn't have to be that way. Learn how companies in ...

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How Astra DB Simplifies Cloud-Native Application Development

DataStax Astra DB is a fully managed, multi-cloud and serverless DBaaS that simplifies cloud-native application development and reduces time to install, deploy and scale from weeks to minutes.   Astra DB scales up and down dynamically with pay-as-you-go pricing. It eliminates operational overhead, the biggest obstacle to using Apache ...

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Why standardizing on an open stack is the key to unlocking your data's value

The risk behind digital transformation is that if it’s not done right, it can lead to more data complexity and silos — rather than the open flow of data and the fast time-to-value laid out in your data strategies.  As enterprises look to win new customers and ...

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How to win in today’s data race

Great news! According to a newly published survey of 500+ CIOs and technology leaders, leveraging real-time data pays off in two important ways: higher revenue growth and increased developer productivity.  Read The State of the Data Race 2022 research report to learn:  Real-time data = revenue growth. 71% of respondents agree that ...