Data Profiling

Campaign Development Services

First, we establish the criteria for your campaign (such as budget amount, target attributes, electronic posting instructions and, if applicable, content assets) on our technology platform. This includes the development of customized scorecards that we employ later in our process to unambiguously evaluate, at scale, the data and leads we generate.

Instead of building large databases that quickly become stale, we believe in sourcing high-quality data specific to current campaigns and then verifying that data by phone in real time. We also launch online training modules, based on publicly available information, that prepare our staff to work on your campaign.

Direct Marketing System

Content Syndication Services

First, comprehensive data profiling provides insights into prospects’ buying intent. We use firmographics, technographics, predictive analytics, and other critical information to create multi-dimensional buyer personas. Then, we use “look alike” modeling to identify similar targets most likely to be interested in your solution.

We employ content syndication to engage targets and, with intent data tracking, we flag prospect behaviors that indicate an interest to buy, and score them on each of those actions.

demand generation for b2b

Lead Nurturing Services

First, our multi-channel campaigns expand your message’s reach, and engages prospects on the channels they frequent most. The content we deliver always includes your exclusive branding. And, to further protect your brand, we’ll obtain proper consent along the entire buyer’s journey.

Next, our highly trained sales agents provide a human touch, as part of a cadence of digital and conventional engagement activities, and help qualify prospects that display buying intent throughout the customized campaign.

Finally, built-in attribution provides real-time performance visibility so we can continually optimize and improve the impact of each campaign.

Verification System

Fulfillment Services

We employ a rigorous checklist to verify prospects and ensure the data and leads we share are not only highly qualified, but also meet the campaign requirements.

Our proprietary lead scoring system, augmented by demographic, technographic and firmographic validation, ranks prospects based on buying intent behaviors, and our call analysis system helps us ensure a commitment to quality.

As soon as we determine data or a lead is qualified, we’ll deliver it directly to your CRM or MAP system.

We’ll collaborate with you to ensure our form fields align with your custom fields. To further boost your success, we’ll provide detailed notes from our verification process and arm your sales team with the insights they need to connect on a natural, personal level.

What Makes Us Different

Bringing together powerful proprietary InCapture technology with an experienced team is what makes us different.

Look behind the scenes at the workings of InsideUp.

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What Our Clients are Saying

"InsideUp is one of my go-to demand generation vendors, delivering high quality IT decision maker leads, that helps our team meet or exceed quarterly pipeline goals. Their proven lead generation methodology and excellent customer service are top reasons why I choose to partner with InsideUp."


Ania Gerbaux

Senior Marketing Campaign Manager


Our technology is all ours.

Our proprietary InCapture platform automates and integrates the entire demand generation process, enabling us to deliver results like no other agency can-with technology that no other agency has.

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Long-term Value Through Constant Campaign Optimization

A major UCaaS vendor used the SalesConnect program to continuously build a sales pipeline that supported their aggressive double-digit growth goals. The quality and consistency of the sales-qualified leads were a direct result of InsideUp's exhaustive analysis and review of actual call recordings with each contact.

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Marching Down Main Street Requires Lots of Loud Music

In order to continue their growth trajectory, this cloud-native CRM company needed to expand their intent data sourcing within the mid-market. Through the use of the InsideUp MarketingConnect program, our client was able to increase the volume and intensity of content engagement by 15% over a span of 12 months.

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