LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand. Scott Barker, a social selling expert and pioneer of Sales Hacker says, “LinkedIn is the largest free distribution channel for B2B companies in the world. “If you’re not using it to build your brand and your business, you’ll get left behind.