In this episode, Tom Butta, Chief and Strategy Marketing Officer at Airship, dives into his strategies and experiences as a seasoned professional who has navigated numerous economic cycles. Tom emphasizes the importance of investing behind value creation, even when others choose to cut back. He also touches on the crucial role market data plays in identifying the right playbook. Watch for Tom’s practical advice on anticipating challenges, navigating internal corporate priorities, and aligning everyone within the organization behind a shared strategic agenda.
Your friendly hosts for Insights on Demand have decades of marketing and demand generation experience and enjoy discovering the gems of marketing wisdom that each guest brings to the discussion.
Shift Your Marketing Approach as the Buying Process Unfolds
Marketers are still learning lessons from the pivots we’ve had…
By Arlette Measures at InsideUp
April 27, 2023 8:07 pm