You’re passionate about your company’s technology, and that’s understandable. Naturally, you want to tell your potential customers all about it. But is that the best way to engage them?

In an interview with Geoff Webb, VP of Solution Strategy at isolved HCM, we discussed the importance of getting to know your potential customers – and how to do it well – so you can level up your engagement.

Geoff reveals the specific strategies he and his team use to get to know their target audience on a granular level and turn that knowledge into conversations that reveal an in-depth understanding of what they truly need.